The Marketing Manager plays a pivotal role in developing and implementing strategic marketing initiatives to enhance brand visibility, attract qualified students, and achieve admission KPIs for both Saigon South and Bien Hoa campuses.
Duties and responsibilities
Strategic Development:
– Develop comprehensive strategies that align with the school’s mission and values, fostering a unique identity in the education sector.
– Conduct market research to identify emerging trends, competitor activities, and prospective opportunities for growth.
Campaign Management:
– Devise innovative and targeted marketing campaigns tailored to specific audiences, ensuring a diverse and inclusive approach.
– Utilize advanced analytics tools to optimize campaign performance and return on investment.
Content Creation:
– Collaborate with educators, students, and alumni to create compelling content that highlights the school’s achievements, programs, and unique culture.
– Explore multimedia content, including videos, podcasts, and interactive materials, to enhance engagement.
Partnerships and Relationships:
– Cultivate partnerships not only within the education sector but also with local businesses, community organizations, and influencers to broaden the school’s reach.
– Implement co-marketing initiatives with partner organizations to mutually amplify promotional efforts.
Budget Oversight:
– Develop a detailed budgeting strategy that allows for flexibility and scalability based on the evolving needs of the school and changing market conditions.
– Explore opportunities for cost-effective marketing initiatives that maximize results within budget constraints.
Material Approval:
– Collaborate with graphic designers, content creators, and printers to ensure all marketing materials maintain a consistent and visually appealing brand image.
– Explore environmentally friendly and sustainable options for print materials, aligning with the school’s commitment to social responsibility.
Performance Analysis:
– Implement A/B testing methodologies to refine campaign strategies continuously.
– Utilize feedback mechanisms, surveys, and social listening tools to gauge the sentiment of the school community and adapt strategies accordingly.
Consumer Behavior Analysis:
– Leverage advanced data analytics to create detailed consumer personas, allowing for highly targeted and personalized marketing efforts.
– Establish feedback loops with admissions teams and academic staff to align marketing strategies with evolving student needs.
– Perform other tasks assigned by the line Manager.